Today is the time to think about the products that we supply to our market – which are for me SPICES and DRIED FRUITS &NUTS – can there be done better and cheaper?
As a producer ...Are we supplying at least a decent quality of products?This means that you would love to bring your products home and serve to your chidren whom we are caring most? From my side I can say easily yes but when its comes all the foodstuffs we buy from the nearby grocery stores are not equal quality wise.
It is very probable that you can come across with a much cheaper pasta for instance . What is the quality difference between the most expensive one. What we should be buying. Is the cheapest one the same product?
We won’t die from cheapest pasta. We will quench our hunger from both. Will the taste and texture be same ? Surely not.. Does it matter? For some yes…For some not. Hence we can come into a conclusion there is not much difference -in quality- based on our sensory perception wise…
Pasta is a quite simple product.. when it comes to more sophisticated products the risks are growing.
Canned products need more attention. Fish and meet are at the top of the list.Diary products maybe even more sensitive.
McDonalds or Burger King “must” offer you the best meat as they are not able to dare to a tiniest complaint which can deteriorate their world wide reputation . While your butcher in your neighborhood is not exposed to a such a big responsability. If you did not like the meat you bought last week you can complain to him but only the clients in the shop will hear it by chance. This will affect very slightly the business of your butcher. Right ?
Famous brands are and have to be more and more quality orianted than pricing. This does not prove that their quality is perfect. Some chemical and medicinal researches takes very very long time. Needs maybe more sofisticated analytical machinery to be invented.
Products without any brand have almost no risk. But can only sell with an attractive price. This is causing a dillemma price against quality.
The task of the legislator is more difficult. How to materilize the flow of decent products into the market without interruption? Not everybody is an expert of what we buy as food.Hence a neutral comitee must check but moreover think about public health .
Regretfully safety is endless notion. Achiveable precautions must be compulsory but in a reasonable extent. But NOT social media or uncompetent legislator must poke his nose into it.
Avram Aji
28.11.2017
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