Thebook starts comparing Langley and Wright brothers for the discovery of an airplane.
In one side Langley has every means to succeed while Wright Brothers curiosity and talent made them to succeed against knowledge and infinite assets.
Another comparison with Keneddy and Hitler was made in the book. Both of them marvellously raised and educated but their success in their life is totally the opposite.
The writer is asking “ WHY “Apple Wozniac and Jobs, Martin Luther King have succeeded ..
“Most companies have no clue why their customers are their customer”
“Loyal customers often don’t even bother to research the competition or entertain other options.”
“Knowing you have a loyal customer and employee base not only reduces costs, it provides massive peace of mind.”
“Just producing high-quality products and marketing them does not guarantee success.”
“It is exceedingly difficult to start building a trusting relationship with a potential customer or client by trying to convince them of all the rational features and benefits”
He listed as follows the reason we prefer one product to another:
1)Price
2)Promotions
3)Fear
4)Aspiration
5)Peer Pressure
6)Novelty
He said that you have two kind of buyers : repeters and loyals. The aim must be to gain the loyalty .
Workers in the company is the backbone of success... Here are few quotes Simon:
“People who love going to work are more productive and more creative”
“Happy employees ensure happy customers,”
“We do better in places that reflect our own values and beliefs.”
“the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe”
“What all great leaders have in common is the ability to find good fits to join their organizations”
“Great companies don’t hire skilled people and motivate them, they hire already motivated people
and inspire them”
“Most companies have no clue why their customers are their customers”
“Loyal customers often don’t even bother to research the competition or entertain other options. Loyalty is not easily won.”
“It’s in the tough times that loyal customers matter most.”
“Knowing you have a loyal customer and employee base not only reduces costs, it provides massive peace of mind”
“For the buyer, it has become increasingly difficult to know which product, service, brand or company is best.”
“Every day, the competition is doing something new, something better.”
“WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care”
“Companies try to sell us WHAT they do, but we buy WHY they do it.”
“Our need to belong is not rational, but it is a constant that exists across all people in all cultures.”
“We have trouble, for example, explaining why we married the person we married.”
“Just producing high-quality products and marketing them does not guarantee success.”
“Relationships also build trust. And with trust comes loyalty.”
“There is no difference between sales and dating.”
“It is exceedingly difficult to start building a trusting relationship with a potential customer or client by trying to convince them of all the rational features and benefits”
“Happy employees ensure happy customers,”
“Trust is a feeling, not a rational experience”
“You can’t convince someone to trust you”
“Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to”
“Even a billionaire who loses millions due to poor decisions
can get depressed”
“We’ve succeeded as a species because of our ability to form cultures”
“We do better in places that reflect our own values and beliefs. J”
“So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.”
"What all great leaders have in common is the ability to find good fits to join their organizations”
“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”
“We’ve succeeded as a species because of our ability to form cultures”
“We do better in places that reflect our own values and beliefs. J”
“So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.”
"What all great leaders have in common is the ability to find good fits to join their organizations”
“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”
“The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”
“Thomas Edison, a man definitely driven by a higher cause, said, “I didn’t find a way to make a lightbulb, I found a thousand ways how not to make one.”
“It’s a subtle irony that one of the best customer service companies in the country focuses on its employees before its customers.”
“A company, indeed any organization, must work actively to remind everyone WHY the company exists. WHY it was founded in the first place. What it believes. They need to hold everyone in the company accountable to the values and guiding principles. It’s not enough to just write them on the wall—that’s passive. Bonuses and incentives must revolve around them”
“If employees are treated right, they treat the outside world right, the outside world uses the company’s product again, and that makes the shareholders happy.”
“The opinions of others matter. And the opinions of those we trust matter most.”
“Great organizations don’t just drive profits, they lead people, and they change the course of industries and sometimes our lives in the process.”
“Some who achieve fame talk about the loneliness that often goes with it.”
“There is an old saying in the industry that 50 percent of all marketing works, the problem is, which 50 percent?”
“When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.”
“We’re always competing against someone else. We’re always trying to be better than someone else. Better quality. More features. Better service. We’re always comparing ourselves to others. And no one wants to help us. What if we showed up to work every day simply to be better than ourselves?”
12.09.2018
